We’re a private equity group primarily focused on providing capital to fuel the growth of sustainable and ecologically sound new technologies.


We are passionate about a number of things: Innovation, Community, Environment, and Sustainability. We look for individuals or companies that reflect our core values, and dedicate ourselves to their growth. We believe that through continued partnerships and an expansive network, a lasting impact can be made.


Our partner companies provide groundbreaking services and products within their industries.


Creation of opportunities within our community is important to NaturALT.


As we look to support the next generation of businesses, it’s critical to provide resources towards improvement of our planet.


Sustainability applies to all of our partners and relationships, as we aspire towards continuity.

Active Management

Our core team specializes in operational support, marketing strategy, financial integrity, and legal consult.

NaturALT Capital is a private equity fund focused on distributions to businesses within fields of sustainability, agriculture, and ecological preservation. NaturALT is dedicated to supporting innovative concepts meant to revitalize stagnant progress within our core industries.


We are proud to collaborate with our partners.


In our community, we’ve noticed a lack of opportunities to own a business among people with disabilities. While we invest outside of our community, it is an important cornerstone of our company to provide resources within it.

Jameson Crane III hails from Columbus, Ohio, and currently resides in San Diego, California. He earned his undergraduate degrees from Gallaudet University located in Washington, D.C., where he graduated Cum Laude with a double major in Government and History. After graduation Jameson worked as a recruiter for Gallaudet in the university’s admission department. In order to pursue his lifelong dream of becoming a lawyer, Jameson moved to San Diego where he earned his juris doctorate degree from Thomas Jefferson School of Law. Currently, he serves on several boards, including San Diego’s Deaf Community Services Board, and remains actively involved with various other organizations. Ultimately, Jameson’s dream is to provide knowledge and resources to assist with the start-up and growth of other independently owned businesses.
Jameson Crane

Chief Executive Officer and Co-Founder

Jonathan Soukup was raised in Sioux Falls, South Dakota where he was exposed to a thriving deaf community. As the son of a Deaf Father, and CODA (Child of a Deaf Adult) Mother, his appreciation for the Deaf community was instilled at an early age. Jonathan returned to Sioux Falls after completing his studies at Gallaudet University to work at Communication Services for the Deaf. At CSD he spent over 4 years in various roles, most recently as the Product Manager for Vineya, an interpreting platform. Jon is thrilled to bring his knowledge of the community and businesses within it to NaturALT, as it bridges both of his passions.
Jonathan Soukup

Chief Operations Officer and Co-Founder


Our investment criteria are simple, we look at businesses that fit our 4 core values: Innovation within their fields, Community focused companies, Environmental and Sustainable companies focused on providing technology, products, and services.

How To Reach Us

To find out more information about NaturALT, or to inquire about our businesses, please utilize the email address and contact form provided.